The All Veteran Group (AVG) and Heroes Vodka announced today that they have entered into a strategic partnership that is expected to promote brand awareness for both veteran owned companies.  The new, innovative partnership leverages the respective strengths of AVG and Heroes Vodka.

AVG is one of the premier veteran parachuting exhibition groups in America, (all active or former military). Collectively, AVG have performed over 50,000 jumps participating in events from NASCAR, to NFL to hometown military events. Additionally, the Founder, Mike Elliott jumped with former President George H.W. Bush on his 90th Birthday in June 2015.

Heroes Vodka is a U.S. Veteran-owned award winning premium American vodka. As the "Official Spirit of a Grateful Nation," Heroes Vodka is made from 100% American corn and it is naturally gluten-free. Each batch is distilled 4 times to create an ultra-pure, world-class spirit. The mission of Heroes Vodka is to deliver exceptional taste and superior value to consumers, while honoring Veterans and other American service organizations through charitable contributions. Every purchase of Heroes Vodka supports American Veterans through its Official Giveback Partnership Program. A percentage of proceeds from sales of Heroes Vodka is allocated to AMVETS to develop community assistance programs for active duty military, veterans and their families. 

Marketing is more than simply letting people know about our product. It’s connecting with our consumers on an emotional level and communicating our message to drink responsibly while honoring everyday Heroes, said Travis McVey, CEO of Heroes Vodka. AVG is the perfect brand Ambassadors to deliver that message.

Mike Elliott stated, “This unique alliance will make Heroes Vodka stand out from the competition as we jump into events around the country branded with the Heroes Vodka logo. This unique marketing campaign will drive sales and help both organizations continue their philanthropic outreach supporting our military and their families.”

The agreement enables both organizations to focus on their core business while uniting to continue the mission of honoring those who defend the nation.